Pix, an instant transfer and payment tool developed by Brazilian Central Bank, had its first anniversary in November 2021. The tool reached the impressive mark of more than 2 billion transactions, with more than 348 million keys registered. More than 104 million Brazilians have already used the tool, which amounts to 62% of the adult population. It is probably the largest success in the past decade!

People love ‘pix’ because it is easy, practical, instant, and there are no fees involved. Transfers and payments are available 24/7, including national holidays. From cab drivers to yoga teachers and street vendors, everyone accepts ‘pix’. The Brazilian food delivery giant IFood also accepts payments through pix, and Amazon recently joined the game, along with other big players.

Pix made transfers and payments more democratic, but also opened doors to scams. The Brazilian Central bank imposed a limit of 1,000 BRL on transactions made during the night, to avoid what we call in Brazil ⚡lightning kidnapping⚡(kidnapping of a person for a short period of time, while the criminals try to obtain, from the victim or his relatives, what is usually a small sum of money).

But, as we all know, Brazilians are pretty inventive and young people started to use pix as a dating tool 😂😂😂 The term was one of the most used in Tinder bios in 2021, according to a research released by the dating app recently. People also started to send transfers with symbolic values through pix to start conversations with crushes and strangers, using the transaction description field to write their pickup lines! The hashtag #pixtinder became a thing on Twitter, and memes followed through.

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