FRESHLY SQUEEZED CONTENT

As most people, Brazilians have many ‘tribes’. Usually, people get together based on their music taste. In the video, we listed some tribes–the samba crew, the rock legends, the forró dancers… But there are so many more!

Our ‘rolê’ usually reflects a bit what kind of person we are. The samba fans may be more cheerful, rock gatherings tend to gather people in their 40s, forró is a great way for singles to engage with each other, country music fans like to share their heartbreak stories…

And you, what is your tribe?

🍍Follow us to know more about Brazilian culture 🍍

#brazilianculture #brazil #music #role #sertanejo #forro #samba #culturalinsight

Taylor Swift Eras’ Tour arrived in Brazil on November 18th, and it has been crazy since then 😮😮😮

The singer, who released 3 albums during the pandemic, is performing for 6 nights in large stadiums in Rio and Sao Paulo. The gig is a huge production, aligned with previous mega concerts we had here recently, like Coldplay and the Mexican phenomenon, RBD.

Since ‘life went back to normal’, the amount of gigs and festivals increased dramatically. Experts say this is a consequence of a repressed demand. People spent almost 3 years not going out, so now it is time apparently…

The thing is, with these huge productions, an artist's presentation on a stadium today involves much more than a band, a singer, sound system, and some stage lights. As a result, the ticket prices are becoming prohibitive, especially in places like Brazil, where inequality is a reality. For Taylor’s gig, the cheapest ticket (a half price for students) was around 500 Brazilian Reals (100 USD).

In this case, the price sets the audience, so what is happening is, these gigs are not necessarily a place for fans now, it is a place for those who can afford the tickets. Sharing videos on social media is now also an essential part of the experience of going to a concert or festival. Can’t say we love that…

🖤The 23-year-old Ana Clara Benevides Machado, died before the singer’s Eras concert show at Nilton Santos Stadium in Rio de Janeiro. The temperatures in Rio remain a cause for concern, and complaints have been raised about the conditions at the concert venue. You were too young, Ana Clara!

#Taylorswift #erastour #gig #brazil #culturalinsight #festivals

Brazilian humor is funny, silly, and self-deprecating, meaning, it is perfect for memes! A few months ago, Brazilian users started tweeting about unexpected dating ideas–from naps after lunch to visits to the notary, with the hashtag #ideiadedate (date idea) 😜

We are the 4th online community in the world, and our memes usually start on Twitter, before migrating to Facebook, Instagram and WhatsApp. For those who are not part of our culture, it may be quite hard to understand our memes. It is common for foreigners to wonder why we laugh about tragedies, but we face so many challenges in our daily lives that the only way for us to cope is to laugh about it.

🗣️The whole idea of going on a date was not really a thing in Brazil before dating apps took over. We used to meet people at a night out, through friends, but a ‘date’ was something we used to see in American movies. Today, everything changed. Even the word ‘date’, in English, became part of our vocabulary.

#date #encontro #ideiadedate #meme #brmeme #brazilianculture #culturalinsight

According to Casa do Brasil, there are about 400k Brazilians in Portugal. This number includes people with Portuguese nationality, which are not accounted for by the Portuguese government. The Brazilian community is the largest in the European country, and our impact is starting to be felt–from eating habits to general behavior. The relationship between Portuguese people and Brazilian immigrants is not always friendly, but there is no denial, Brazilians are changing the scene for good.

Today, it is easy to find pão de queijo, tapioca, açaí, picanha and many other Brazilian delicacies in Portuguese supermarkets. Portuguese restaurants have picanha (a Brazilian beef cut) in their menus. In Lisbon, Porto and other cities, Brazilians are producing, singing, DJ-ing, and changing the nightlife. While walking around the main cities, it is very common to stumble upon a roda de samba 🥁🥁🥁

The Portuguese always loved and consumed a lot of Brazilian music, but, if in the past this would happen exclusively with big names like Caetano Veloso, Adriana Calcanhoto, Gilberto Gil etc., today this also embraces other genres, like Brazilian funk and sertanejo (Brazilian country music).

Brazilian immigration in Portugal is not new, but we can definitely observe a big boom in the past 5 years. In the 90s, many Brazilian dentists moved to Portugal; then we saw a boom of construction workers and beauty professionals, followed by university students, and now we have people working in all fields. Everywhere you go, there is a Brazilian person.

The thing is, the Portuguese have an aging population, and need immigrants to survive. For Brazilians, Portugal works as an entry door to Europe, with the same language and similar habits. Many end up staying, others go back to Brazil, and some go to other countries. While immigrating, Brazilians seek peace, and a more relaxed lifestyle. The Portuguese media already calls the Brazilian immigration as “Luso Dream”, referencing the “American dream”. But one thing is certain, we all get nostalgic sometimes…

Did you know there were so many Brazilians in Portugal? Let us know.

🍍Follow us to know more about Brazilian culture 🍍

#braziliansabroad #brazilianimmigration #portugal #brazil #acculturation #culturalinsight #lusodream

Every year, during the Easter period, the same rivalry takes place on the Brazilian Internet. Some people rave about chocolate Easter eggs while others prefer chocolate bars, claiming you can get much more chocolate for a lower price. This dynamic is already a famous meme. And you? Are you #teamegg or #teambar? We are not picky… 😏

After being disrupted for 2 years due to the COVID-19 pandemic, this market is starting to grow again. According to a research conducted by Kantar, Brazilians are choosing to buy homemade Easter eggs instead of famous brands, in an attempt to get more bang for their buck. The average price per kilo of a homemade Easter egg is R$ 132, and the branded eggs, made by large brands, is R$ 183.

🗣️This year, the retail market will be observing another big change, with the giant Lojas Americanas out of the market.

🍍Follow us to know more about the consumer behavior of Brazilians 🍍

#easter #easteregg #chocolatebar #brazilianculture #culturalinsight #consumerbehavior #meme #pascoa #ovodapascoa #brmeme

Recently, the Portuguese online community took the Internet to complain about the Brazilian Portuguese subtitles on HBO’s series ‘The Last of Us’. The streaming service provided subtitles only in Brazilian Portuguese, frustrating European Portuguese speakers.

We get it. It is hard to understand why a giant like HBO did not provide localized subtitles, but, for many Brazilians, this was another opportunity to feed the rivalry between the colonizers and the colonized, in this case, Portugal and Brazil. Boy, we love controversy! 😜

Today, Brazil has about 200 million people, while Portugal has about 10 million. Most content– whether is entertainment, literature, essays, material available online–ends up being translated only into Brazilian Portuguese.

That said, if Portugal is a relevant market for your brand, we definitely recommend localizing your content for European speakers, to avoid any kind of online backlash. At Peel The Pineapple, we also work with European Portuguese writers and offer services like adapting European Portuguese to Brazilian Portuguese, or vice-versa.

🍍Do you like our content? Follow us to know more about Brazilian culture. 🍍

#brazilianportuguese #europeanportuguese #subtitling #thelastofus #hbo #streaming

For those who are not familiar with the Translation industry, the term Localization might not mean much, but, for creative copy that requires cultural knowledge, localization is essential because it adapts cultural references, expressions, idioms… They all differ depending on the country, and we cannot translate them literally. Think about this, Americans have the habit of buying coffee to go, but in Brazil we mainly drink coffee at home or at work. And this is just the start.

It is also important to take in consideration other aspects like class and race, if you want your copy to resonate well in the target market. Recently, we have been working on a job that, in a few instances, sounded ‘too white’? Even if the social angle has not been taken into consideration during the creation of the source copy, the transcreator must have this in mind while adapting the text, especially in a continental country like Brazil, full of intricacies and social issues.

More than a linguist, a transcreator should be a cultural expert, someone able to recognize when something sounds off.

#localization #localisation #transcreation #translation #brazil #brazilianculture #culturalinsight

For a foreigner, Brazilian Carnival may sound idyllic and very fun, and it is indeed, but we all have our own particular way of celebrating. Some people go to all street parades, others use the time off to Netflix and binge, some people like to watch the parades on TV, others like to travel to a small beach town… The list goes on. One thing is certain, the 🎊reveler🎊 stereotype does not fit all of us, and that is good news!

And you? Do you take part in Carnival celebrations or not? Let us know!

🗣️There is a lot to say about Carnival on the social spectrum, and we will get to that later this month. For now, we would just like to highlight how Carnival is extremely important for our economy. Just in Rio de Janeiro, Carnival moves more than 4 billion Brazilian Reals yearly. From hotels to event workers, street vendors, airline employees, you name it, Carnival is HUGE! Other cities, like Salvador and Recife also attract thousands of revelers, every year. The economy of small beach towns all over the country also depend on Carnival to keep going through the rest of the year.

🍍Follow us to know more about Brazilian culture 🍍

#carnival #parade #carnaval #brazil #culturalinsight #brazilianculture

January. The never-ending month with never-ending bills 🤮

This is how Brazilians all over the country experience the month as, after the little splurge on Christmas and NYE, the bill never fails to come. On top of that, the month goes up to the 31st.

This month, social media in Brazil got flooded with memes about that. Self-pity jokes were in. No more takeouts, no more fun… We are done really!

February, please come in and make yourself at home 🤗🤗🤗

#januaryblues #january #memes #brmemes #brazil #culturalinsight #consumerbehavior #onlinebehavior

We are always harping on the same string, but cultural insight is a pretty much untapped marketing resource that can definitely help brands everywhere. This is why we developed a new product, our Pop Report, an entertaining and effective way of knowing everything you need to know about your target market.

Talking about Brazil specifically, we are the 4th online community in the world, so what people say online will definitely impact your business, for better or worse. That said, your Pop Report may include:

❇️Info about the main influencers on your sector

❇️Info about viral memes

❇️Insights about consumer behavior/habits

❇️Insights about what people say when they go online

❇️And much more!

Each Pop Report is tailored to each client’s needs because every industry is unique. From our experience, the Pop Report can be very useful to:

❇️Develop a social media strategy

❇️Design and write content for website/apps

❇️Develop your marketing strategy

❇️Create advertising campaigns

❇️Prepare for a pitch

Ah, we also make sure you don’t get canceled 😊

Do you want to know more? Reach out!

🍍We can peel this pineapple for you! 🍍

#popreport #cancelculture #brands #culturalinsight #brazil #brculture #onlinebehavior

Love it or hate it, the reality show Big Brother is a big player, if not the main player, in the Brazilian entertainment industry. In 2023, the TV channel Globo will have more sponsors than ever before, and the TV spot during Big Brother will be the most expensive in history!

Even if you don’t like reality shows, it is practically impossible to escape Big Brother. It’s omnipresent. It is everywhere, especially if you spend time online and are an engaged member of the Brazilian online community. Some people even joke saying they just watch BBB through Instagram or TikTok 😆Totally doable, tbh.

The reality show is an infinite source of memes, reels, and content in general. Brazilian influencers get together and organize lives to comment on the show, people online share videos and spark conversations about controversial topics on Twitter, intellectuals brag about the symbology and anthropological value of the reality…

The truth is, we can run, but we can’t hide. BBB is here.

🍍Follow us to know more about Brazilian culture 🍍

#bigbrotherbrasil #bbb #realityshow #onlinecommunity #socialmedia #internetbehavior #culturalinsight #brazilianculture

Yay, 2023 arrived, and we are here today to talk about the behavior and intricacies of Brazilian society. If you are not familiar with Latin culture, you might find our habits, beliefs, and social norms a bit different from what we’re used to. That’s the beauty of culture 🦋 But, when launching a new product or service, it's often recommended to get to know more about your target market. We’re here to help!

This is why we offer a wide range of Cultural Consultation services–from product name checks and cultural checks to our Pop Report. Our Pop Report is a fun way of presenting consumer habits to clients, and it comes in slides and in video!

Get in touch with us to know more. We can 🍍peel this pineapple🍍for you.

#culturalconsultation #culturalcheck #research #popreport #marketresearch #brazil #brazilianculture #consumerbehavior

A lot has been said about how Gen Z members are moving towards sustainable fashion, but the reality is that it is not always that simple. During the first 2 years of the pandemic, the Asian retailers Shein and Shopee, known for their ultra fast fashion, became very popular among Brazilians, especially among the youngsters. Their appeal comes from the wide variety of items and super low prices. From the 10 largest players in the Brazilian market today, 3 are Asian–Shopee, Shein, and Aliexpress.

Shein’s strategy to reach Gen Z members was to contact small TikTok influencers, which started showing their outfits purchased on the Chinese retailer. 🛍️🛍️🛍️

But what about sustainability? 💚

Sustainable fashion is definitely a topic discussed by some groups in Brazil, but, for the majority of the population, prices are still the main concern, especially in the period of uncertainty and impoverishment we are living in.

Curiosity: 🗣️Shopee and Shein were the shopping apps with more downloads in Brazil in 2021.

🍍Follow us to know more about Brazilian culture 🍍

#onlinebehavior #consumers #onlineshopping #shein #genz #shopee #brazil #brculture #culturalinsight #popreport

The Netflix series Stranger Things is the largest streaming phenomenon of the platform. The new season brought Kate Bush to stardom among generation Z, and the older millennial fans can’t resist a nostalgic binge-watching session.

What about Brazilians? We love Stranger Things too! And, as you probably already know if you follow us, we can’t resist a meme!

👋 Meet the memes on the video

➡️Dustin’s doppelgänger, @mateussantista, is now a famous tiktoker, and is earning some cash playing the part in some events.

➡️Because Hawkings’ roads need some proper paving…

➡️‘Master of the Puppets’ just wouldn’t do.. 😂 So we created a very ‘out of the box’ crossover.

➡️Please meet @maxpetterson, a Brazilian actor, YouTuber and influencer with about 932,000 followers on Instagram.

Curiosity: In the 80s, Brazilian kids were very influenced by North American sitcoms, movies, and shows. Brazil was under a dictatorship back then, which was supported by the US government, like in many other South American countries. In a way, we are more ‘American’, regarding consumer habits, than you might think 🤔

#strangerthings #strangerthingsbr #culturalinsight #brazil #brazilians #popreport #memebr #memes #genz #millennials #nostalgia

Inflation is not something new for Brazilians. In the 80s, we had to cope with sky-high prices and frequent changes of currency. We are resilient, but 2022 is bringing up some bad memories… The ‘cesta básica’, a Brazilian index that puts together basic food items that a standard family needs for a month, had an increase of 20% in the past 12 months. The price of tomatoes increased 94.6%, and coffee went up 64.7%, for example. People are struggling to make ends meet.

Driven by the pandemic, climate change, war in Ukraine and rising fuel prices, the entire world is experiencing inflation, and we wonder, what’s next? What brands are doing to keep up? 🤔

The food industry is already on it, and smaller packaging seems to be one of the strategies to keep selling products. Reducing product sizes to keep prices lower was already common practice in some parts of Brazil, like the North and the Northeast, and now it is spreading across other regions. Another strategy is to lower the bar on the quality of ingredients. Ultra processed and artificial flavoring are having a comeback. 😭😭😭

On the bright side, the Brazilian currency is becoming more competitive once more. We can only hope it lasts.

What is your business doing to get by during these uncertain times? We would love to know.

#inflation #inflação #foodindustry #strategy #brazil #consumerbehavior #culturalinsight

Brazil is the second country with more users on Instagram in the world, coming just after the United States. We’ve always been social, and social media just brought this to the surface. Before Facebook, Brazilians were all over Orkut, in a time where smartphones were not even a thing!

Instagram’s popularity just keeps rising, despite all the complaints about the algorithm. But it is not all about following friends and influencers. 55% of Brazilian users use the platform to communicate with brands, and 82% follow businesses on Instagram. 59% already purchased a product or a service they saw on Instagram.

But don’t be fooled, we are not naive. 55% of Brazilians on Instagram agree that there is too much fake news on the platform, and 49% are aware of the fact that they spend too much time on Instagram.

Intrigued? 🤔

🍍Follow us to know more about Brazilian Internet culture, and contact us to see the services we provide. From cultural consultation to transcreation, we can help your brand stand out among Brazilians.

Source: Research conducted by @opinionbox.pesquisas

#instagram #instabr #socialmedia #brculture #brazilianculture #transcreation #culturalinsight

Dishwashers are not common appliances in Brazilian households, but recently they have been gaining ground. The appliance is the consumption dream of people looking for convenience. In 2020, with more people spending most of their time at home, Google registered a 95% increase in searches for dishwashers in Brazil, and a 40% increase in sales, even amongst the economic crises aggravated by the pandemic.

The appliance’s price (selling from 200 USD to 1350 USD in Brazil), and the electricity consumption are still the main obstacles for new buyers, but new models, which promise energy efficiency and less water consumption, are willing to change this game.

We love dishwashers, and you?

#dishwasher #appliances #household #consumerhabits #consumerbehavior #brazil #brazilians #googlesearch

We were translating some concepts a while ago for a hair care brand when we came across a statement that rang true. It said that Brazilian women didn’t care much about hair care brands, especially when compared to Mexican women, for example. In Brazil, we care more about the journey.

Brazilian beauty culture is unique–from waxing to nails and hair care. From an early age, we learn how to treat our hair strands. It is not a coincidence that the ‘cronograma capilar’, a very specific DIY-style hair treatment schedule, is so popular within the country. We can’t be 100% certain, but we are almost sure that the ‘cronograma capilar’ is a Brazilian invention.

There are several sources of information about the program online, from blogs to beauty websites and YouTube channels. The program usually involves 3 stages– hydration, nutrition, and reconstruction–and demands treatments 3 times a week. There are also quizzes available online to figure out your exact hair needs.

Have you inspected your hair today? We did 😊

🍍Follow us to know more about Brazilian culture🍍

#haircare #brazil #beautyculture #brazilianbeautyculture #hairtreatment #cronogramacapilar #beauty #culturalinsight #transcreation

It’s Valentine’s Day again in the United States and Europe. During this time of the year, we always receive requests from clients to translate marketing campaigns about the date. The thing is, we celebrate it in June in Brazil!

The idea of establishing the date in June 12th came from the adman João Doria, father of the current governor of São Paulo. June was chosen because it used to be a slow month for sales. Today, the ‘Dia dos Namorados’ is the third most important date of the year for commerce, coming just after Chritsmas and Mother’s Day.

That said, adapting marketing content about Valentine’s Day for the Brazilian market might be a waste of time, and money 🤑 But, as in everything, context is essential.

We advise our clients to ask themselves a few questions.

🤔Shall I release the same campaign in Brazil in June?

🤔Is my target audience based in Brazil, or do they live abroad? This is very relevant for brands like Facebook, Uber, Tinder and alike, which provide their content in all languages, even for users that don’t live in their home country.

Did you know about that?

🍍Follow us to know more about the Brazilian and Portuguese markets 🍍

#valentinesday #diadosnamorados #culturalinsight #insightcultural #doria #sales #marketingcampaigns #brazil #brazilianmarket

Youngsters are more and more interested in anything mystic. Period.

This is not only a Brazilian phenomenon, it is a worldwide phenomenon, although, in Brazil, we always had a thing for the Zodiac, fortune tellers, and for alternative therapies, like the Bach flower remedies.

A quick browse on the Internet can quickly confirm that Gen Z members are in love with the stars. ✨✨✨

In the past years, the number of Instagram pages about Astrology and personality types has risen exponentially, not to mention references to Zodiac signs and abbreviations of Myers–Briggs Type Indicator personality test on Tinder bios. But why is that? 🤔🤔🤔

Experts say that young people today do not identify themselves with established religions, so they are seeking comfort somewhere else.

The figure of the mystic youngster is everywhere online, and likes to spread their knowledge to other peers, whether through an online workshop or simply commenting. Not everyone likes it though. 😆😆😆

In Brazil, the Facebook Page ‘Eu não aguento mais o jovem místico’ (I can’t stand the mystic youngster anymore) has more than 250,000 followers, and is a space where Brazilians share memes to mock the figure of the ‘mystic youngster’.

And where are you on this? Let us know!

#jovemmistico #mysticyoungster #mysticism #astrology #alternativetherapies #facebook #instagram #onlinebehavior #genz #generationz #geracaoz #culturalinsight #tinder #myersbriggs #personalitytest #tinderbio #zodiac #astrologia #zodiacsign #signos

Every Christmas, with or without COVID, Brazilian Internet gets flooded with memes about raisins. Some people love it, others hate it, but raisins are definitely a Xmas staple. Brazilians add it to everything during the holidays, from rice to farofa and potato salad. The discussion also impacts another Christmas favorite, the panettone, with some people preferring the chocolate version over the traditional, which also has raisins!

Are you a raisins lover or a hater? Do people in your country also add raisins to food during Christmas? Let us know!

#christmas #holidays #raisins #food #passas #uvapassa #meme #brmemes #memebr #brculture #brazil #culturalinsight

Pix, an instant transfer and payment tool developed by Brazilian Central Bank, had its first anniversary in November 2021. The tool reached the impressive mark of more than 2 billion transactions, with more than 348 million keys registered. More than 104 million Brazilians have already used the tool, which amounts to 62% of the adult population. It is probably the largest success in the past decade!

People love ‘pix’ because it is easy, practical, instant, and there are no fees involved. Transfers and payments are available 24/7, including national holidays. From cab drivers to yoga teachers and street vendors, everyone accepts ‘pix’. The Brazilian food delivery giant IFood also accepts payments through pix, and Amazon recently joined the game, along with other big players.

Pix made transfers and payments more democratic, but also opened doors to scams. The Brazilian Central bank imposed a limit of 1,000 BRL on transactions made during the night, to avoid what we call in Brazil ⚡lightning kidnapping⚡(kidnapping of a person for a short period of time, while the criminals try to obtain, from the victim or his relatives, what is usually a small sum of money).

But, as we all know, Brazilians are pretty inventive and young people started to use pix as a dating tool 😂😂😂 The term was one of the most used in Tinder bios in 2021, according to a research released by the dating app recently. People also started to send transfers with symbolic values through pix to start conversations with crushes and strangers, using the transaction description field to write their pickup lines! The hashtag #pixtinder became a thing on Twitter, and memes followed through.

Follow us to know more about Brazilian’s behavior.

#pix #payments #transfers #commerce #instantpayment #dating #brazilians #brculture #onlinebehavior #pixtinder #tinder #tinderbio #memes #memesbr #brmemes #twitter #trending #culturalinsight

Cultural insight is marketing’s untapped resource. While consumer insight focuses on what consumers are doing right now, cultural insight is much broader, because it helps us understand how these wants and needs may change over time.

In order to do this, we must know a few things.

🗣️ What influences their decision.

🗣️ How things are shifting within the culture.

Think about it. People’s perceptions go through constant change. And how can we help you?

🍍 At Peel The Pineapple, we have a whole team dedicated to Cultural Insight. In order to help our clients, we developed a completely new concept called Pop Report, because we believe research can be fun and interesting, and we love Pop Culture. Who doesn’t?

Wanna know more? Get in touch, don’t be a stranger. Reach out at hello@peelthepineapple.com

#culturalinsight #brculture #portugueseculture #brazil #portugal #marketing #research #popculture #culturapop #culturabr #insightcultural

During 2020, with the kids at home watching more and more content online, Portuguese parents started noticing something different… Their sons and daughters were speaking Brazilian Portuguese! But how did that happen? 😱😱😱

Brazilian YouTubers, like Luccas Neto and his cousin Felipe Neto for example, together have more than 70 million subscribers, roughly 7x the Portuguese population. If in the past Portuguese people learned Brazilian expressions through soap operas--the first Brazilian soap to air in Portugal was ‘Gabriela’, in the 70s--nowadays the YouTubers are spreading the word.

Portuguese teachers are noticing the phenomenon, even at a very young age (4 to 7 year-olds). Portuguese parents fear that this might have an impact on their school performance, and are trying desperately to revert it. But is this really going to work?

All we know is that language is mutant and alive, and the Internet erased physical barriers and limits. Recently in Brazil, many people have been incorporating expressions from the Northeast and adding them to their vocabulary, also under the influence of popular YouTubers, and the same is happening across the Atlantic.

Who knows how Portuguese is going to be spoken in Portugal in 20 years? One thing is certain, it will be a bit more Brazilian 😃

🍍Follow us to know more! 🍍

#portuguese #europeanportuguese #brazilianportuguese #language #portugues #portugueseuropeu #portuguesbrasileiro #youtubers #culturalinsight #popculture #culturapop #brazil

We usually help clients with our cultural knowledge about Brazil, but Lovinyl Records approached us with a different request. The Brazilian vinyl store, specialized in Brazilian vinyl rarities, was getting ready for a pitch. The aim? Get funding to open a store branch in Europe.

Armed with this info and after a brief chat with our client, we got to our task--proof that the demand for Brazilian vinyl is a real thing!

In order to do this, we decided to create a Pop Report. But you might be wondering, what is that? 🤔

The Pop Report embodies our different approach to research. By referencing pop culture and going down the rabbit hole of the Internet, our work is subjective, creative, approachable and entertaining at the same time. But don't get us wrong, we still backup out research with links and detailed info!

The Pop Report is presented in two formats:

Slides

Here is where we present the essence of our research, telling the story you want to know and providing valuable insights, in a very entertaining way. The report we created for Lovinyl Records is available on our website (in English and in Portuguese).

Video

For this client, we explored YouTube as it is the most popular tool among the vinyl community. We watched an almost infinite amount of videos with YouTubers talking about Brazilian music and created the story above, giving our client a little taste of the most loved Brazilian artists among foreigner fans. Afterwards, we also provided subtitles in Portuguese, so our client could know exactly that they meant!

Do you have a pineapple that needs peeling?🍍

Talk to us and we can provide the insight you need to launch your new product, campaign or business enterprise.

@lovinylrecords

#vinyl #vinylcommunity #vinil #comunidadedovinil #vinylfans #popreport #relatoriopop #storytelling #research #culturalinsight #subtitling #translation #youtube #youtubers #socialmedia

The Brazilian sports journalist and streamer Casimiro Miguel, owner of the Youtube channel Cazé TV, just broke his own record on YouTube this past Monday. More than 5 million people watched his stream of Brazil’s match against South Korea in the World Cup.

Cazé TV is the first channel to get the rights to stream World Cup matches live. Casimiro and his team of commentators, presenters, journalists and comedians managed to do this by making a partnership with the company LiveMode. Casimiro is also a success on Twitch, where he has 3.4 million followers.

That said, for the first time in a World Cup, many Brazilians are switching off the TV and opening YouTube to watch the match, whether they’re on the go or at home. Who would have thought? 🤔

🍍Follow us to know more about Brazilian culture. If you want to dive deep and know more about the Brazilian market, don’t hesitate to get in touch. We can peel the pineapple for you. 🍍

#casimiro #cazetv #casetv #sports #worldcup #brazil #copa #streamer #Youtube #culturalinsight