As most people, Brazilians have many ‘tribes’. Usually, people get together based on their music taste. In the video, we listed some tribes–the samba crew, the rock legends, the forró dancers… But there are so many more!
Our ‘rolê’ usually reflects a bit what kind of person we are. The samba fans may be more cheerful, rock gatherings tend to gather people in their 40s, forró is a great way for singles to engage with each other, country music fans like to share their heartbreak stories…
And you, what is your tribe?
🍍Follow us to know more about Brazilian culture 🍍
#brazilianculture #brazil #music #role #sertanejo #forro #samba #culturalinsight
Today is International Women’s Day, and we would like to reiterate, being a woman in Brazil is tough. Inequality between genders is still rampant, whether we are talking about wages, maternity or domestic work, not to mention rape and feminicide. According to IBGE, 2 women are raped in Brazil every minute.
A few days ago, we published a video about hate towards women from ‘redpill groups’, who claim women are privileged. Not sure what they are taking, you??? This is why today we decided to present facts to you.
Despite this bleak scenario, Brazilian women keep smiling. We innovate. We find strength in each other. We don’t give up. And we still manage to find joy.
We, at Peel The Pineapple, believe we should celebrate ourselves. We are here to stay, and we are not going anywhere ✊
Data source: Dieese, Datafolha and IBGE
#8m #8demarço #diainternacionaldamulher #internationalwomensday #culturalinsight #brazil #redpill
Hello, beautiful people!
In March, we are launching our first newsletter, and we would like to invite you to be a subscriber 😀
We love making videos for you, and we will keep making them, but, in our newsletter, we intend to explain a few things a bit more. In this first issue, named ‘Carnival is over’, we talk about the fact that, for Brazilians, the year only really starts in March. We are also highlighting a few trending topics that took over the internet during the festivities.
To sign up, just access our website, and insert your email in the pop-up. There is also a link to the Newsletter form in the homepage. New clients that sign up to our newsletter will get a 10% discount on their next project with us!
#newsletter #brazilianculture #culturalinsight #translation #transcreation #brazilianportuguese
We are always harping on the same string, but cultural insight is a pretty much untapped marketing resource that can definitely help brands everywhere. This is why we developed a new product, our Pop Report, an entertaining and effective way of knowing everything you need to know about your target market.
Talking about Brazil specifically, we are the 4th online community in the world, so what people say online will definitely impact your business, for better or worse. That said, your Pop Report may include:
❇️Info about the main influencers on your sector
❇️Info about viral memes
❇️Insights about consumer behavior/habits
❇️Insights about what people say when they go online
❇️And much more!
Each Pop Report is tailored to each client’s needs because every industry is unique. From our experience, the Pop Report can be very useful to:
❇️Develop a social media strategy
❇️Design and write content for website/apps
❇️Develop your marketing strategy
❇️Create advertising campaigns
❇️Prepare for a pitch
Ah, we also make sure you don’t get canceled 😊
Do you want to know more? Reach out!
🍍We can peel this pineapple for you! 🍍
#popreport #cancelculture #brands #culturalinsight #brazil #brculture #onlinebehavior
Yay, 2023 arrived, and we are here today to talk about the behavior and intricacies of Brazilian society. If you are not familiar with Latin culture, you might find our habits, beliefs, and social norms a bit different from what we’re used to. That’s the beauty of culture 🦋 But, when launching a new product or service, it's often recommended to get to know more about your target market. We’re here to help!
This is why we offer a wide range of Cultural Consultation services–from product name checks and cultural checks to our Pop Report. Our Pop Report is a fun way of presenting consumer habits to clients, and it comes in slides and in video!
Get in touch with us to know more. We can 🍍peel this pineapple🍍for you.
#culturalconsultation #culturalcheck #research #popreport #marketresearch #brazil #brazilianculture #consumerbehavior
Brazil is the second country with more users on Instagram in the world, coming just after the United States. We’ve always been social, and social media just brought this to the surface. Before Facebook, Brazilians were all over Orkut, in a time where smartphones were not even a thing!
Instagram’s popularity just keeps rising, despite all the complaints about the algorithm. But it is not all about following friends and influencers. 55% of Brazilian users use the platform to communicate with brands, and 82% follow businesses on Instagram. 59% already purchased a product or a service they saw on Instagram.
But don’t be fooled, we are not naive. 55% of Brazilians on Instagram agree that there is too much fake news on the platform, and 49% are aware of the fact that they spend too much time on Instagram.
Intrigued? 🤔
🍍Follow us to know more about Brazilian Internet culture, and contact us to see the services we provide. From cultural consultation to transcreation, we can help your brand stand out among Brazilians.
Source: Research conducted by @opinionbox.pesquisas
#instagram #instabr #socialmedia #brculture #brazilianculture #transcreation #culturalinsight
Dishwashers are not common appliances in Brazilian households, but recently they have been gaining ground. The appliance is the consumption dream of people looking for convenience. In 2020, with more people spending most of their time at home, Google registered a 95% increase in searches for dishwashers in Brazil, and a 40% increase in sales, even amongst the economic crises aggravated by the pandemic.
The appliance’s price (selling from 200 USD to 1350 USD in Brazil), and the electricity consumption are still the main obstacles for new buyers, but new models, which promise energy efficiency and less water consumption, are willing to change this game.
We love dishwashers, and you?
#dishwasher #appliances #household #consumerhabits #consumerbehavior #brazil #brazilians #googlesearch
We usually help clients with our cultural knowledge about Brazil, but Lovinyl Records approached us with a different request. The Brazilian vinyl store, specialized in Brazilian vinyl rarities, was getting ready for a pitch. The aim? Get funding to open a store branch in Europe.
Armed with this info and after a brief chat with our client, we got to our task--proof that the demand for Brazilian vinyl is a real thing!
In order to do this, we decided to create a Pop Report. But you might be wondering, what is that? 🤔
The Pop Report embodies our different approach to research. By referencing pop culture and going down the rabbit hole of the Internet, our work is subjective, creative, approachable and entertaining at the same time. But don't get us wrong, we still backup out research with links and detailed info!
The Pop Report is presented in two formats:
Slides
Here is where we present the essence of our research, telling the story you want to know and providing valuable insights, in a very entertaining way. The report we created for Lovinyl Records is available on our website (in English and in Portuguese).
Video
For this client, we explored YouTube as it is the most popular tool among the vinyl community. We watched an almost infinite amount of videos with YouTubers talking about Brazilian music and created the story above, giving our client a little taste of the most loved Brazilian artists among foreigner fans. Afterwards, we also provided subtitles in Portuguese, so our client could know exactly that they meant!
Do you have a pineapple that needs peeling?🍍
Talk to us and we can provide the insight you need to launch your new product, campaign or business enterprise.
@lovinylrecords
#vinyl #vinylcommunity #vinil #comunidadedovinil #vinylfans #popreport #relatoriopop #storytelling #research #culturalinsight #subtitling #translation #youtube #youtubers #socialmedia
We help many companies providing industry-leading Brazilian Portuguese translations that truly speak to your audience! Among our services, we also offer proofreading, editing, review, copywriting, cultural consultations, and much more.
