FRESHLY SQUEEZED CONTENT

According to Casa do Brasil, there are about 400k Brazilians in Portugal. This number includes people with Portuguese nationality, which are not accounted for by the Portuguese government. The Brazilian community is the largest in the European country, and our impact is starting to be felt–from eating habits to general behavior. The relationship between Portuguese people and Brazilian immigrants is not always friendly, but there is no denial, Brazilians are changing the scene for good.

Today, it is easy to find pão de queijo, tapioca, açaí, picanha and many other Brazilian delicacies in Portuguese supermarkets. Portuguese restaurants have picanha (a Brazilian beef cut) in their menus. In Lisbon, Porto and other cities, Brazilians are producing, singing, DJ-ing, and changing the nightlife. While walking around the main cities, it is very common to stumble upon a roda de samba 🥁🥁🥁

The Portuguese always loved and consumed a lot of Brazilian music, but, if in the past this would happen exclusively with big names like Caetano Veloso, Adriana Calcanhoto, Gilberto Gil etc., today this also embraces other genres, like Brazilian funk and sertanejo (Brazilian country music).

Brazilian immigration in Portugal is not new, but we can definitely observe a big boom in the past 5 years. In the 90s, many Brazilian dentists moved to Portugal; then we saw a boom of construction workers and beauty professionals, followed by university students, and now we have people working in all fields. Everywhere you go, there is a Brazilian person.

The thing is, the Portuguese have an aging population, and need immigrants to survive. For Brazilians, Portugal works as an entry door to Europe, with the same language and similar habits. Many end up staying, others go back to Brazil, and some go to other countries. While immigrating, Brazilians seek peace, and a more relaxed lifestyle. The Portuguese media already calls the Brazilian immigration as “Luso Dream”, referencing the “American dream”. But one thing is certain, we all get nostalgic sometimes…

Did you know there were so many Brazilians in Portugal? Let us know.

🍍Follow us to know more about Brazilian culture 🍍

#braziliansabroad #brazilianimmigration #portugal #brazil #acculturation #culturalinsight #lusodream

Today is International Women’s Day, and we would like to reiterate, being a woman in Brazil is tough. Inequality between genders is still rampant, whether we are talking about wages, maternity or domestic work, not to mention rape and feminicide. According to IBGE, 2 women are raped in Brazil every minute.

A few days ago, we published a video about hate towards women from ‘redpill groups’, who claim women are privileged. Not sure what they are taking, you??? This is why today we decided to present facts to you.

Despite this bleak scenario, Brazilian women keep smiling. We innovate. We find strength in each other. We don’t give up. And we still manage to find joy.

We, at Peel The Pineapple, believe we should celebrate ourselves. We are here to stay, and we are not going anywhere ✊

Data source: Dieese, Datafolha and IBGE

#8m #8demarço #diainternacionaldamulher #internationalwomensday #culturalinsight #brazil #redpill

Hello, beautiful people!

In March, we are launching our first newsletter, and we would like to invite you to be a subscriber 😀

We love making videos for you, and we will keep making them, but, in our newsletter, we intend to explain a few things a bit more. In this first issue, named ‘Carnival is over’, we talk about the fact that, for Brazilians, the year only really starts in March. We are also highlighting a few trending topics that took over the internet during the festivities.

To sign up, just access our website, and insert your email in the pop-up. There is also a link to the Newsletter form in the homepage. New clients that sign up to our newsletter will get a 10% discount on their next project with us!

#newsletter #brazilianculture #culturalinsight #translation #transcreation #brazilianportuguese

We are always harping on the same string, but cultural insight is a pretty much untapped marketing resource that can definitely help brands everywhere. This is why we developed a new product, our Pop Report, an entertaining and effective way of knowing everything you need to know about your target market.

Talking about Brazil specifically, we are the 4th online community in the world, so what people say online will definitely impact your business, for better or worse. That said, your Pop Report may include:

❇️Info about the main influencers on your sector

❇️Info about viral memes

❇️Insights about consumer behavior/habits

❇️Insights about what people say when they go online

❇️And much more!

Each Pop Report is tailored to each client’s needs because every industry is unique. From our experience, the Pop Report can be very useful to:

❇️Develop a social media strategy

❇️Design and write content for website/apps

❇️Develop your marketing strategy

❇️Create advertising campaigns

❇️Prepare for a pitch

Ah, we also make sure you don’t get canceled 😊

Do you want to know more? Reach out!

🍍We can peel this pineapple for you! 🍍

#popreport #cancelculture #brands #culturalinsight #brazil #brculture #onlinebehavior

Yay, 2023 arrived, and we are here today to talk about the behavior and intricacies of Brazilian society. If you are not familiar with Latin culture, you might find our habits, beliefs, and social norms a bit different from what we’re used to. That’s the beauty of culture 🦋 But, when launching a new product or service, it's often recommended to get to know more about your target market. We’re here to help!

This is why we offer a wide range of Cultural Consultation services–from product name checks and cultural checks to our Pop Report. Our Pop Report is a fun way of presenting consumer habits to clients, and it comes in slides and in video!

Get in touch with us to know more. We can 🍍peel this pineapple🍍for you.

#culturalconsultation #culturalcheck #research #popreport #marketresearch #brazil #brazilianculture #consumerbehavior

Brazil is the second country with more users on Instagram in the world, coming just after the United States. We’ve always been social, and social media just brought this to the surface. Before Facebook, Brazilians were all over Orkut, in a time where smartphones were not even a thing!

Instagram’s popularity just keeps rising, despite all the complaints about the algorithm. But it is not all about following friends and influencers. 55% of Brazilian users use the platform to communicate with brands, and 82% follow businesses on Instagram. 59% already purchased a product or a service they saw on Instagram.

But don’t be fooled, we are not naive. 55% of Brazilians on Instagram agree that there is too much fake news on the platform, and 49% are aware of the fact that they spend too much time on Instagram.

Intrigued? 🤔

🍍Follow us to know more about Brazilian Internet culture, and contact us to see the services we provide. From cultural consultation to transcreation, we can help your brand stand out among Brazilians.

Source: Research conducted by @opinionbox.pesquisas

#instagram #instabr #socialmedia #brculture #brazilianculture #transcreation #culturalinsight

We usually help clients with our cultural knowledge about Brazil, but Lovinyl Records approached us with a different request. The Brazilian vinyl store, specialized in Brazilian vinyl rarities, was getting ready for a pitch. The aim? Get funding to open a store branch in Europe.

Armed with this info and after a brief chat with our client, we got to our task--proof that the demand for Brazilian vinyl is a real thing!

In order to do this, we decided to create a Pop Report. But you might be wondering, what is that? 🤔

The Pop Report embodies our different approach to research. By referencing pop culture and going down the rabbit hole of the Internet, our work is subjective, creative, approachable and entertaining at the same time. But don't get us wrong, we still backup out research with links and detailed info!

The Pop Report is presented in two formats:

Slides

Here is where we present the essence of our research, telling the story you want to know and providing valuable insights, in a very entertaining way. The report we created for Lovinyl Records is available on our website (in English and in Portuguese).

Video

For this client, we explored YouTube as it is the most popular tool among the vinyl community. We watched an almost infinite amount of videos with YouTubers talking about Brazilian music and created the story above, giving our client a little taste of the most loved Brazilian artists among foreigner fans. Afterwards, we also provided subtitles in Portuguese, so our client could know exactly that they meant!

Do you have a pineapple that needs peeling?🍍

Talk to us and we can provide the insight you need to launch your new product, campaign or business enterprise.

@lovinylrecords

#vinyl #vinylcommunity #vinil #comunidadedovinil #vinylfans #popreport #relatoriopop #storytelling #research #culturalinsight #subtitling #translation #youtube #youtubers #socialmedia