Every year, during the Easter period, the same rivalry takes place on the Brazilian Internet. Some people rave about chocolate Easter eggs while others prefer chocolate bars, claiming you can get much more chocolate for a lower price. This dynamic is already a famous meme. And you? Are you #teamegg or #teambar? We are not picky… 😏
After being disrupted for 2 years due to the COVID-19 pandemic, this market is starting to grow again. According to a research conducted by Kantar, Brazilians are choosing to buy homemade Easter eggs instead of famous brands, in an attempt to get more bang for their buck. The average price per kilo of a homemade Easter egg is R$ 132, and the branded eggs, made by large brands, is R$ 183.
🗣️This year, the retail market will be observing another big change, with the giant Lojas Americanas out of the market.
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#easter #easteregg #chocolatebar #brazilianculture #culturalinsight #consumerbehavior #meme #pascoa #ovodapascoa #brmeme
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