Love it or hate it, the reality show Big Brother is a big player, if not the main player, in the Brazilian entertainment industry. In 2023, the TV channel Globo will have more sponsors than ever before, and the TV spot during Big Brother will be the most expensive in history!
Even if you don’t like reality shows, it is practically impossible to escape Big Brother. It’s omnipresent. It is everywhere, especially if you spend time online and are an engaged member of the Brazilian online community. Some people even joke saying they just watch BBB through Instagram or TikTok 😆Totally doable, tbh.
The reality show is an infinite source of memes, reels, and content in general. Brazilian influencers get together and organize lives to comment on the show, people online share videos and spark conversations about controversial topics on Twitter, intellectuals brag about the symbology and anthropological value of the reality…
The truth is, we can run, but we can’t hide. BBB is here.
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#bigbrotherbrasil #bbb #realityshow #onlinecommunity #socialmedia #internetbehavior #culturalinsight #brazilianculture
Jade Picón, one of the most famous Brazilian digital influencers, just joined Big Brother Brazil. The 20 year-old girl has 15.5 million followers on Instagram, has her own streetwear brand, and her fortune goes far beyond the Big Brother prize. Basically, Jade could earn the equivalent of the reality’s prize in only 6 paid partnerships on Instagram.
So why is she there?
Brazilian Big Brother has proven to be dangerous for celebrities and influencers, who previously damaged their careers by joining the show and getting cancelled, so why risk it?
Jade says she wants to get out of her own bubble. Social voyeurism? Maybe, but all we know is that she is delivering memes! 😻😻😻
#jadepicon #bbb #bbb22 #digitalinfluencer #brazil #memes #memesbr #bigbrother #bigbrotherbrasil #celebrities #influencers #socialvoyeurism #commonpeople #culturabr #brculture
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