FRESHLY SQUEEZED CONTENT

On the past Monday, May 8th, Rita Lee, one of the most revolutionary Brazilian women alive, left us, at the age of 75, after fighting cancer for several years. It was a sad day, it is A VERY SAD WEEK, for all of us. Since a very young age, Rita has been present in our lives, and it's really hard to say goodbye. 😭😭😭

Rita was legendary. Revolutionary. Esoteric. Mystic. Legendary. Feminist. Unpretentious. Authentic. Pop. Genius. It is even hard to put on words. The group she founded, Os Mutantes, had a cult following, with international fans like Kurt Cobain and the King himself. She was our Ziggy Stardust. Kind of.

Her solo career was no different. Our ‘Queen of Rock’ had an amazing life, released books for children, wrote autobiographies, composed hits, and, in an older age, became a sensation on Twitter. Before Gen Z was a thing, she already knew that being authentic was key.

There was nothing she was not capable of doing. Her songs and her spirit will live forever.

#ritalee #ritaleejones #brazil #brazilianculture #brazilianmusic #mpb

Brazilian humor is funny, silly, and self-deprecating, meaning, it is perfect for memes! A few months ago, Brazilian users started tweeting about unexpected dating ideas–from naps after lunch to visits to the notary, with the hashtag #ideiadedate (date idea) 😜

We are the 4th online community in the world, and our memes usually start on Twitter, before migrating to Facebook, Instagram and WhatsApp. For those who are not part of our culture, it may be quite hard to understand our memes. It is common for foreigners to wonder why we laugh about tragedies, but we face so many challenges in our daily lives that the only way for us to cope is to laugh about it.

🗣️The whole idea of going on a date was not really a thing in Brazil before dating apps took over. We used to meet people at a night out, through friends, but a ‘date’ was something we used to see in American movies. Today, everything changed. Even the word ‘date’, in English, became part of our vocabulary.

#date #encontro #ideiadedate #meme #brmeme #brazilianculture #culturalinsight

Every year, during the Easter period, the same rivalry takes place on the Brazilian Internet. Some people rave about chocolate Easter eggs while others prefer chocolate bars, claiming you can get much more chocolate for a lower price. This dynamic is already a famous meme. And you? Are you #teamegg or #teambar? We are not picky… 😏

After being disrupted for 2 years due to the COVID-19 pandemic, this market is starting to grow again. According to a research conducted by Kantar, Brazilians are choosing to buy homemade Easter eggs instead of famous brands, in an attempt to get more bang for their buck. The average price per kilo of a homemade Easter egg is R$ 132, and the branded eggs, made by large brands, is R$ 183.

🗣️This year, the retail market will be observing another big change, with the giant Lojas Americanas out of the market.

🍍Follow us to know more about the consumer behavior of Brazilians 🍍

#easter #easteregg #chocolatebar #brazilianculture #culturalinsight #consumerbehavior #meme #pascoa #ovodapascoa #brmeme

If, in the past, slang and neologisms originated mainly in soap operas and mainstream media in Brazil, the process today is extremely segmented. The contemporary digispeak can come from video games, TikTok, or even from the LGBTQIA+ culture. This is why talking to a Gen Z member nowadays can get confusing. But don’t sweat, we’re here to help!

Today, we would like to present to you a new slang that took over the Brazilian internet last year, ‘Hablo mesmo’. Instead of borrowing words from English, like we usually do, this time we found inspiration in the Spanish language. ‘Hablar’ means ‘to speak’ but, in Brazilian slang, it means being sincere, honest, outspoken, not holding back.

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#hablomesmo #spanish #brazilianportuguese #meme #slang #internetslang #digispeak #genz #languages

For those who are not familiar with the Translation industry, the term Localization might not mean much, but, for creative copy that requires cultural knowledge, localization is essential because it adapts cultural references, expressions, idioms… They all differ depending on the country, and we cannot translate them literally. Think about this, Americans have the habit of buying coffee to go, but in Brazil we mainly drink coffee at home or at work. And this is just the start.

It is also important to take in consideration other aspects like class and race, if you want your copy to resonate well in the target market. Recently, we have been working on a job that, in a few instances, sounded ‘too white’? Even if the social angle has not been taken into consideration during the creation of the source copy, the transcreator must have this in mind while adapting the text, especially in a continental country like Brazil, full of intricacies and social issues.

More than a linguist, a transcreator should be a cultural expert, someone able to recognize when something sounds off.

#localization #localisation #transcreation #translation #brazil #brazilianculture #culturalinsight

The profane party, as we call it, embodies the whole idea of freedom. During Carnival, people are allowed to let loose, dance, and celebrate life, without the usual judgment. Of course, there is also a lot of flirting and kissing and… whatever else is up your aisle 💋🎊

Actually, more than 20% of Brazilians have already ended a relationship before carnival to enjoy the party. Nowadays, it’s also becoming more common for some couples to open the relationship during carnival to spice things up.

Tinder is leveraging the holiday with a campaign that encourages users to reach out to their matches during the party, so they will never miss a connection. There is probably no better time to start swiping and get your matches on the go, right?

Carnival is meant to be free, but be aware, Ash Wednesday always comes, bringing us back to reality.

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#carnival #relationships #carnaval #brazil

January. The never-ending month with never-ending bills 🤮

This is how Brazilians all over the country experience the month as, after the little splurge on Christmas and NYE, the bill never fails to come. On top of that, the month goes up to the 31st.

This month, social media in Brazil got flooded with memes about that. Self-pity jokes were in. No more takeouts, no more fun… We are done really!

February, please come in and make yourself at home 🤗🤗🤗

#januaryblues #january #memes #brmemes #brazil #culturalinsight #consumerbehavior #onlinebehavior

We are always harping on the same string, but cultural insight is a pretty much untapped marketing resource that can definitely help brands everywhere. This is why we developed a new product, our Pop Report, an entertaining and effective way of knowing everything you need to know about your target market.

Talking about Brazil specifically, we are the 4th online community in the world, so what people say online will definitely impact your business, for better or worse. That said, your Pop Report may include:

❇️Info about the main influencers on your sector

❇️Info about viral memes

❇️Insights about consumer behavior/habits

❇️Insights about what people say when they go online

❇️And much more!

Each Pop Report is tailored to each client’s needs because every industry is unique. From our experience, the Pop Report can be very useful to:

❇️Develop a social media strategy

❇️Design and write content for website/apps

❇️Develop your marketing strategy

❇️Create advertising campaigns

❇️Prepare for a pitch

Ah, we also make sure you don’t get canceled 😊

Do you want to know more? Reach out!

🍍We can peel this pineapple for you! 🍍

#popreport #cancelculture #brands #culturalinsight #brazil #brculture #onlinebehavior

Love it or hate it, the reality show Big Brother is a big player, if not the main player, in the Brazilian entertainment industry. In 2023, the TV channel Globo will have more sponsors than ever before, and the TV spot during Big Brother will be the most expensive in history!

Even if you don’t like reality shows, it is practically impossible to escape Big Brother. It’s omnipresent. It is everywhere, especially if you spend time online and are an engaged member of the Brazilian online community. Some people even joke saying they just watch BBB through Instagram or TikTok 😆Totally doable, tbh.

The reality show is an infinite source of memes, reels, and content in general. Brazilian influencers get together and organize lives to comment on the show, people online share videos and spark conversations about controversial topics on Twitter, intellectuals brag about the symbology and anthropological value of the reality…

The truth is, we can run, but we can’t hide. BBB is here.

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#bigbrotherbrasil #bbb #realityshow #onlinecommunity #socialmedia #internetbehavior #culturalinsight #brazilianculture

Brazilians have known Shakira since she was a young long-haired girl playing the guitar and singing in Spanish. She was kind of our Alanis Morissette, but Latina. A lot has changed since then. Before reaching worldwide stardom and becoming a pop diva, the singer started to record her songs in English. But one thing never changed, she has always put her heart and soul into whatever she did.

A few days ago, she ‘broke the internet’ with a revenge song about the betrayal of her ex-husband, the Spanish soccer player Pique. In an interview, she confided that she noticed someone else ate her jam, a jam she knew her husband was not keen on. The whole jam-story quickly became a meme in Brazil. We might forgive a cheating husband, but leave our jam alone, right? 🫠

The thing is, Brazil is the most unfaithful country in Latin America, according to a research conducted in 2022 by the website Gleeden. Eight in ten Brazilians have already cheated on a partner, at least once. And we were cheated on too. So we understand Shakira, and we are definitely going to sing her song out loud, especially at a night out with our friends. It can be cathartic. We feel you, Shakira!

Shakira’s revenge song was an instant hit, becoming #1 in Spotify in a matter of hours. It is worth mentioning the song was recorded in Spanish, not in English. It is another evidence of the Hispanic and Latin American culture influence and reach in pop music. The game has changed!

#shakira #pique #betrayal #brazilianculture #memebr #culturalinsight

A few days ago, the Brazilian actor Caio Castro set the internet on fire after making a controversial statement in a podcast. He compared paying the full bill on a date to financial support. In his words, he said it’s bothersome to have this implicit obligation to ‘provide’, and to pay the bill fully on a date. The statement generated online discussions among different groups of people—some supporting him, and others criticizing his statement.

🤔But we wonder, is this still true? Does this ‘obligation’ still apply? Are Brazilian men supporting women financially? 🤔

Let’s look at the facts! ➡️

🗣️According to IBGE, the number of women financially responsible for households has been increasing steadily. In 2020, this number was close to half of the country’s households.

🗣️Women in Brazil today are also responsible for domestic tasks in most cases, which means they end up having two full time jobs. According to research conducted by the nonprofit organization Think Olga, Brazilian women spend 21 hours per week, on average, doing domestic chores, the equivalent to 7 years of their entire lives.

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#relationships #culturalinsight #caiocastro #brazil #meme #memebr

The Netflix series Stranger Things is the largest streaming phenomenon of the platform. The new season brought Kate Bush to stardom among generation Z, and the older millennial fans can’t resist a nostalgic binge-watching session.

What about Brazilians? We love Stranger Things too! And, as you probably already know if you follow us, we can’t resist a meme!

👋 Meet the memes on the video

➡️Dustin’s doppelgänger, @mateussantista, is now a famous tiktoker, and is earning some cash playing the part in some events.

➡️Because Hawkings’ roads need some proper paving…

➡️‘Master of the Puppets’ just wouldn’t do.. 😂 So we created a very ‘out of the box’ crossover.

➡️Please meet @maxpetterson, a Brazilian actor, YouTuber and influencer with about 932,000 followers on Instagram.

Curiosity: In the 80s, Brazilian kids were very influenced by North American sitcoms, movies, and shows. Brazil was under a dictatorship back then, which was supported by the US government, like in many other South American countries. In a way, we are more ‘American’, regarding consumer habits, than you might think 🤔

#strangerthings #strangerthingsbr #culturalinsight #brazil #brazilians #popreport #memebr #memes #genz #millennials #nostalgia

In our previous post, we told you that Brazil is the 2nd country with more users on Instagram in the entire world. Being social is a Brazilian thing for sure, be we also use the web to advertise and promote our businesses. In this race for potential leads, many Brazilians today feel that they need to take part in a silly TikTok dance to be seen, whether they’re nutritionists, bloggers, lawyers or bakers.

Features like Instagram Reels and Facebook Reels, not to mention YouTube shorts, are reaching more people than posts on the feed, and pressuring professionals and entrepreneurs to dance a little bit 💃.

Not all of us are happy though. Why? Well, because some of us are more like the Mayan, the Aztec and the Inca, apparently. 😂😂😂

Confused? Let us explain!

Memes grow organically, and we don’t know why Brazilians chose to tweet about these great Latin American civilizations to demonstrate their frustrations with TikTok dances and technology. We absolutely love the reference though ❤️

We could have mentioned the Greeks or the Romans, but we chose to refer to our fellow Latin Americans. At the end of the day, Spanish is not our mother tongue, but we are ‘Latinos’, and these great civilisations deserve all the praise they can get!

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#memesbr #memesbrasil #tiktok #dancinha #latinamerica #latam

Youngsters are more and more interested in anything mystic. Period.

This is not only a Brazilian phenomenon, it is a worldwide phenomenon, although, in Brazil, we always had a thing for the Zodiac, fortune tellers, and for alternative therapies, like the Bach flower remedies.

A quick browse on the Internet can quickly confirm that Gen Z members are in love with the stars. ✨✨✨

In the past years, the number of Instagram pages about Astrology and personality types has risen exponentially, not to mention references to Zodiac signs and abbreviations of Myers–Briggs Type Indicator personality test on Tinder bios. But why is that? 🤔🤔🤔

Experts say that young people today do not identify themselves with established religions, so they are seeking comfort somewhere else.

The figure of the mystic youngster is everywhere online, and likes to spread their knowledge to other peers, whether through an online workshop or simply commenting. Not everyone likes it though. 😆😆😆

In Brazil, the Facebook Page ‘Eu não aguento mais o jovem místico’ (I can’t stand the mystic youngster anymore) has more than 250,000 followers, and is a space where Brazilians share memes to mock the figure of the ‘mystic youngster’.

And where are you on this? Let us know!

#jovemmistico #mysticyoungster #mysticism #astrology #alternativetherapies #facebook #instagram #onlinebehavior #genz #generationz #geracaoz #culturalinsight #tinder #myersbriggs #personalitytest #tinderbio #zodiac #astrologia #zodiacsign #signos

Jade Picón, one of the most famous Brazilian digital influencers, just joined Big Brother Brazil. The 20 year-old girl has 15.5 million followers on Instagram, has her own streetwear brand, and her fortune goes far beyond the Big Brother prize. Basically, Jade could earn the equivalent of the reality’s prize in only 6 paid partnerships on Instagram.

So why is she there?

Brazilian Big Brother has proven to be dangerous for celebrities and influencers, who previously damaged their careers by joining the show and getting cancelled, so why risk it?

Jade says she wants to get out of her own bubble. Social voyeurism? Maybe, but all we know is that she is delivering memes! 😻😻😻

#jadepicon #bbb #bbb22 #digitalinfluencer #brazil #memes #memesbr #bigbrother #bigbrotherbrasil #celebrities #influencers #socialvoyeurism #commonpeople #culturabr #brculture

‘React, girl. Put a crop top on!’ (Reage, mulher, bota um cropped!) is the new catchphrase of Brazilian internet. The trend started with a tweet which somehow escalated and became a viral meme. But what is this about?

A few decades ago, the crop top was something that only fit and slim people would use, but this notion has been changing in the past years, thanks to the body positive movement. Crop tops are for all bodies, yes! 👍

But we dare to say the meme is a cry for freedom. The crop top is a piece of clothing that is sexy, but it also reinforces strength, courage, resilience and self-esteem. Also, leaving your tummy out also means that someone can feel more connected to the environment.

Still feeling blue? React, girl, put a crop top on! 😜

#croptop #cropped #botaumcropped #fashion #meme #memebr #memesbrasil #brazilianmemes #brmemes #internetculture #onlinebehavior #catchphrase #viral #culturalinsight #brazil #brculture