FRESHLY SQUEEZED CONTENT

As most people, Brazilians have many ‘tribes’. Usually, people get together based on their music taste. In the video, we listed some tribes–the samba crew, the rock legends, the forró dancers… But there are so many more!

Our ‘rolê’ usually reflects a bit what kind of person we are. The samba fans may be more cheerful, rock gatherings tend to gather people in their 40s, forró is a great way for singles to engage with each other, country music fans like to share their heartbreak stories…

And you, what is your tribe?

🍍Follow us to know more about Brazilian culture 🍍

#brazilianculture #brazil #music #role #sertanejo #forro #samba #culturalinsight

Today we are going to talk about Enem (let’s call it the Brazilian SATs). Every year, teachers and students wrap their heads around the subject of the essay, and this year was no different. The students, 3.9 million in total, were asked to write about the challenges in tackling the invisibility of women's care work in Brazil.

Well, it is no surprise that the theme is current, and perpasses all classes in Brazilian society. Just by looking around, anyone can see that women in Brazil are responsible for most of the care– whether it is for their children, family, or elderly parents.

Among the causes, we can mention the naturalization of the act of caring as a female responsibility; slavery–it is undeniable that black women still do most of the care work; and macho culture itself of course.

We know that there is still a long way to go, but it is great to know our students were asked to think about important challenges in our society, and had to come up with solutions. The theme quickly became a meme source as well, like most things in Brazil. Well done, Enem!

Brazilian humor is funny, silly, and self-deprecating, meaning, it is perfect for memes! A few months ago, Brazilian users started tweeting about unexpected dating ideas–from naps after lunch to visits to the notary, with the hashtag #ideiadedate (date idea) 😜

We are the 4th online community in the world, and our memes usually start on Twitter, before migrating to Facebook, Instagram and WhatsApp. For those who are not part of our culture, it may be quite hard to understand our memes. It is common for foreigners to wonder why we laugh about tragedies, but we face so many challenges in our daily lives that the only way for us to cope is to laugh about it.

🗣️The whole idea of going on a date was not really a thing in Brazil before dating apps took over. We used to meet people at a night out, through friends, but a ‘date’ was something we used to see in American movies. Today, everything changed. Even the word ‘date’, in English, became part of our vocabulary.

#date #encontro #ideiadedate #meme #brmeme #brazilianculture #culturalinsight

According to Casa do Brasil, there are about 400k Brazilians in Portugal. This number includes people with Portuguese nationality, which are not accounted for by the Portuguese government. The Brazilian community is the largest in the European country, and our impact is starting to be felt–from eating habits to general behavior. The relationship between Portuguese people and Brazilian immigrants is not always friendly, but there is no denial, Brazilians are changing the scene for good.

Today, it is easy to find pão de queijo, tapioca, açaí, picanha and many other Brazilian delicacies in Portuguese supermarkets. Portuguese restaurants have picanha (a Brazilian beef cut) in their menus. In Lisbon, Porto and other cities, Brazilians are producing, singing, DJ-ing, and changing the nightlife. While walking around the main cities, it is very common to stumble upon a roda de samba 🥁🥁🥁

The Portuguese always loved and consumed a lot of Brazilian music, but, if in the past this would happen exclusively with big names like Caetano Veloso, Adriana Calcanhoto, Gilberto Gil etc., today this also embraces other genres, like Brazilian funk and sertanejo (Brazilian country music).

Brazilian immigration in Portugal is not new, but we can definitely observe a big boom in the past 5 years. In the 90s, many Brazilian dentists moved to Portugal; then we saw a boom of construction workers and beauty professionals, followed by university students, and now we have people working in all fields. Everywhere you go, there is a Brazilian person.

The thing is, the Portuguese have an aging population, and need immigrants to survive. For Brazilians, Portugal works as an entry door to Europe, with the same language and similar habits. Many end up staying, others go back to Brazil, and some go to other countries. While immigrating, Brazilians seek peace, and a more relaxed lifestyle. The Portuguese media already calls the Brazilian immigration as “Luso Dream”, referencing the “American dream”. But one thing is certain, we all get nostalgic sometimes…

Did you know there were so many Brazilians in Portugal? Let us know.

🍍Follow us to know more about Brazilian culture 🍍

#braziliansabroad #brazilianimmigration #portugal #brazil #acculturation #culturalinsight #lusodream

Today is International Women’s Day, and we would like to reiterate, being a woman in Brazil is tough. Inequality between genders is still rampant, whether we are talking about wages, maternity or domestic work, not to mention rape and feminicide. According to IBGE, 2 women are raped in Brazil every minute.

A few days ago, we published a video about hate towards women from ‘redpill groups’, who claim women are privileged. Not sure what they are taking, you??? This is why today we decided to present facts to you.

Despite this bleak scenario, Brazilian women keep smiling. We innovate. We find strength in each other. We don’t give up. And we still manage to find joy.

We, at Peel The Pineapple, believe we should celebrate ourselves. We are here to stay, and we are not going anywhere ✊

Data source: Dieese, Datafolha and IBGE

#8m #8demarço #diainternacionaldamulher #internationalwomensday #culturalinsight #brazil #redpill

The profane party, as we call it, embodies the whole idea of freedom. During Carnival, people are allowed to let loose, dance, and celebrate life, without the usual judgment. Of course, there is also a lot of flirting and kissing and… whatever else is up your aisle 💋🎊

Actually, more than 20% of Brazilians have already ended a relationship before carnival to enjoy the party. Nowadays, it’s also becoming more common for some couples to open the relationship during carnival to spice things up.

Tinder is leveraging the holiday with a campaign that encourages users to reach out to their matches during the party, so they will never miss a connection. There is probably no better time to start swiping and get your matches on the go, right?

Carnival is meant to be free, but be aware, Ash Wednesday always comes, bringing us back to reality.

🍍 Follow us to know more about Brazilian culture 🍍

#carnival #relationships #carnaval #brazil

For a foreigner, Brazilian Carnival may sound idyllic and very fun, and it is indeed, but we all have our own particular way of celebrating. Some people go to all street parades, others use the time off to Netflix and binge, some people like to watch the parades on TV, others like to travel to a small beach town… The list goes on. One thing is certain, the 🎊reveler🎊 stereotype does not fit all of us, and that is good news!

And you? Do you take part in Carnival celebrations or not? Let us know!

🗣️There is a lot to say about Carnival on the social spectrum, and we will get to that later this month. For now, we would just like to highlight how Carnival is extremely important for our economy. Just in Rio de Janeiro, Carnival moves more than 4 billion Brazilian Reals yearly. From hotels to event workers, street vendors, airline employees, you name it, Carnival is HUGE! Other cities, like Salvador and Recife also attract thousands of revelers, every year. The economy of small beach towns all over the country also depend on Carnival to keep going through the rest of the year.

🍍Follow us to know more about Brazilian culture 🍍

#carnival #parade #carnaval #brazil #culturalinsight #brazilianculture

We are always harping on the same string, but cultural insight is a pretty much untapped marketing resource that can definitely help brands everywhere. This is why we developed a new product, our Pop Report, an entertaining and effective way of knowing everything you need to know about your target market.

Talking about Brazil specifically, we are the 4th online community in the world, so what people say online will definitely impact your business, for better or worse. That said, your Pop Report may include:

❇️Info about the main influencers on your sector

❇️Info about viral memes

❇️Insights about consumer behavior/habits

❇️Insights about what people say when they go online

❇️And much more!

Each Pop Report is tailored to each client’s needs because every industry is unique. From our experience, the Pop Report can be very useful to:

❇️Develop a social media strategy

❇️Design and write content for website/apps

❇️Develop your marketing strategy

❇️Create advertising campaigns

❇️Prepare for a pitch

Ah, we also make sure you don’t get canceled 😊

Do you want to know more? Reach out!

🍍We can peel this pineapple for you! 🍍

#popreport #cancelculture #brands #culturalinsight #brazil #brculture #onlinebehavior

Brazilians have known Shakira since she was a young long-haired girl playing the guitar and singing in Spanish. She was kind of our Alanis Morissette, but Latina. A lot has changed since then. Before reaching worldwide stardom and becoming a pop diva, the singer started to record her songs in English. But one thing never changed, she has always put her heart and soul into whatever she did.

A few days ago, she ‘broke the internet’ with a revenge song about the betrayal of her ex-husband, the Spanish soccer player Pique. In an interview, she confided that she noticed someone else ate her jam, a jam she knew her husband was not keen on. The whole jam-story quickly became a meme in Brazil. We might forgive a cheating husband, but leave our jam alone, right? 🫠

The thing is, Brazil is the most unfaithful country in Latin America, according to a research conducted in 2022 by the website Gleeden. Eight in ten Brazilians have already cheated on a partner, at least once. And we were cheated on too. So we understand Shakira, and we are definitely going to sing her song out loud, especially at a night out with our friends. It can be cathartic. We feel you, Shakira!

Shakira’s revenge song was an instant hit, becoming #1 in Spotify in a matter of hours. It is worth mentioning the song was recorded in Spanish, not in English. It is another evidence of the Hispanic and Latin American culture influence and reach in pop music. The game has changed!

#shakira #pique #betrayal #brazilianculture #memebr #culturalinsight

Yay, 2023 arrived, and we are here today to talk about the behavior and intricacies of Brazilian society. If you are not familiar with Latin culture, you might find our habits, beliefs, and social norms a bit different from what we’re used to. That’s the beauty of culture 🦋 But, when launching a new product or service, it's often recommended to get to know more about your target market. We’re here to help!

This is why we offer a wide range of Cultural Consultation services–from product name checks and cultural checks to our Pop Report. Our Pop Report is a fun way of presenting consumer habits to clients, and it comes in slides and in video!

Get in touch with us to know more. We can 🍍peel this pineapple🍍for you.

#culturalconsultation #culturalcheck #research #popreport #marketresearch #brazil #brazilianculture #consumerbehavior

The Netflix series Stranger Things is the largest streaming phenomenon of the platform. The new season brought Kate Bush to stardom among generation Z, and the older millennial fans can’t resist a nostalgic binge-watching session.

What about Brazilians? We love Stranger Things too! And, as you probably already know if you follow us, we can’t resist a meme!

👋 Meet the memes on the video

➡️Dustin’s doppelgänger, @mateussantista, is now a famous tiktoker, and is earning some cash playing the part in some events.

➡️Because Hawkings’ roads need some proper paving…

➡️‘Master of the Puppets’ just wouldn’t do.. 😂 So we created a very ‘out of the box’ crossover.

➡️Please meet @maxpetterson, a Brazilian actor, YouTuber and influencer with about 932,000 followers on Instagram.

Curiosity: In the 80s, Brazilian kids were very influenced by North American sitcoms, movies, and shows. Brazil was under a dictatorship back then, which was supported by the US government, like in many other South American countries. In a way, we are more ‘American’, regarding consumer habits, than you might think 🤔

#strangerthings #strangerthingsbr #culturalinsight #brazil #brazilians #popreport #memebr #memes #genz #millennials #nostalgia

Brazil is the second country with more users on Instagram in the world, coming just after the United States. We’ve always been social, and social media just brought this to the surface. Before Facebook, Brazilians were all over Orkut, in a time where smartphones were not even a thing!

Instagram’s popularity just keeps rising, despite all the complaints about the algorithm. But it is not all about following friends and influencers. 55% of Brazilian users use the platform to communicate with brands, and 82% follow businesses on Instagram. 59% already purchased a product or a service they saw on Instagram.

But don’t be fooled, we are not naive. 55% of Brazilians on Instagram agree that there is too much fake news on the platform, and 49% are aware of the fact that they spend too much time on Instagram.

Intrigued? 🤔

🍍Follow us to know more about Brazilian Internet culture, and contact us to see the services we provide. From cultural consultation to transcreation, we can help your brand stand out among Brazilians.

Source: Research conducted by @opinionbox.pesquisas

#instagram #instabr #socialmedia #brculture #brazilianculture #transcreation #culturalinsight

Cultural insight is marketing’s untapped resource. While consumer insight focuses on what consumers are doing right now, cultural insight is much broader, because it helps us understand how these wants and needs may change over time.

In order to do this, we must know a few things.

🗣️ What influences their decision.

🗣️ How things are shifting within the culture.

Think about it. People’s perceptions go through constant change. And how can we help you?

🍍 At Peel The Pineapple, we have a whole team dedicated to Cultural Insight. In order to help our clients, we developed a completely new concept called Pop Report, because we believe research can be fun and interesting, and we love Pop Culture. Who doesn’t?

Wanna know more? Get in touch, don’t be a stranger. Reach out at hello@peelthepineapple.com

#culturalinsight #brculture #portugueseculture #brazil #portugal #marketing #research #popculture #culturapop #culturabr #insightcultural

We usually help clients with our cultural knowledge about Brazil, but Lovinyl Records approached us with a different request. The Brazilian vinyl store, specialized in Brazilian vinyl rarities, was getting ready for a pitch. The aim? Get funding to open a store branch in Europe.

Armed with this info and after a brief chat with our client, we got to our task--proof that the demand for Brazilian vinyl is a real thing!

In order to do this, we decided to create a Pop Report. But you might be wondering, what is that? 🤔

The Pop Report embodies our different approach to research. By referencing pop culture and going down the rabbit hole of the Internet, our work is subjective, creative, approachable and entertaining at the same time. But don't get us wrong, we still backup out research with links and detailed info!

The Pop Report is presented in two formats:

Slides

Here is where we present the essence of our research, telling the story you want to know and providing valuable insights, in a very entertaining way. The report we created for Lovinyl Records is available on our website (in English and in Portuguese).

Video

For this client, we explored YouTube as it is the most popular tool among the vinyl community. We watched an almost infinite amount of videos with YouTubers talking about Brazilian music and created the story above, giving our client a little taste of the most loved Brazilian artists among foreigner fans. Afterwards, we also provided subtitles in Portuguese, so our client could know exactly that they meant!

Do you have a pineapple that needs peeling?🍍

Talk to us and we can provide the insight you need to launch your new product, campaign or business enterprise.

@lovinylrecords

#vinyl #vinylcommunity #vinil #comunidadedovinil #vinylfans #popreport #relatoriopop #storytelling #research #culturalinsight #subtitling #translation #youtube #youtubers #socialmedia