Taylor Swift Eras’ Tour arrived in Brazil on November 18th, and it has been crazy since then 😮😮😮

The singer, who released 3 albums during the pandemic, is performing for 6 nights in large stadiums in Rio and Sao Paulo. The gig is a huge production, aligned with previous mega concerts we had here recently, like Coldplay and the Mexican phenomenon, RBD.

Since ‘life went back to normal’, the amount of gigs and festivals increased dramatically. Experts say this is a consequence of a repressed demand. People spent almost 3 years not going out, so now it is time apparently…

The thing is, with these huge productions, an artist's presentation on a stadium today involves much more than a band, a singer, sound system, and some stage lights. As a result, the ticket prices are becoming prohibitive, especially in places like Brazil, where inequality is a reality. For Taylor’s gig, the cheapest ticket (a half price for students) was around 500 Brazilian Reals (100 USD).

In this case, the price sets the audience, so what is happening is, these gigs are not necessarily a place for fans now, it is a place for those who can afford the tickets. Sharing videos on social media is now also an essential part of the experience of going to a concert or festival. Can’t say we love that…

🖤The 23-year-old Ana Clara Benevides Machado, died before the singer’s Eras concert show at Nilton Santos Stadium in Rio de Janeiro. The temperatures in Rio remain a cause for concern, and complaints have been raised about the conditions at the concert venue. You were too young, Ana Clara!

#Taylorswift #erastour #gig #brazil #culturalinsight #festivals