Several marketing and advertising campaigns nowadays have customer data at the heart of their strategy. The quick development of data analytics in the past decade made marketing more targeted and efficient, so why are we so tired of being treated in a one-size-fits-all manner?

The truth is, Spotify can guess your mood at any given moment based on your app interactions, Instagram may show you ads based on your interests, and Facebook may suspend your account based on keywords, thanks to complex AI systems.

But, to really understand and make sense of a culture, especially when it’s not yours, you must see life through the eyes of a native. You need a cultural insider, someone capable to explain why and how something is a trend, and what you can expect from your audience, while advising you about the best way to reach your goals.

At Peel The Pineapple, we provide insights about Brazilian and Portuguese culture to our clients, helping them achieve better results.

Because we believe we are more than data. We are human beings.

Interested? Drop us a line at hello@peelthepineapple.com

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