Jade Picón, one of the most famous Brazilian digital influencers, just joined Big Brother Brazil. The 20 year-old girl has 15.5 million followers on Instagram, has her own streetwear brand, and her fortune goes far beyond the Big Brother prize. Basically, Jade could earn the equivalent of the reality’s prize in only 6 paid partnerships on Instagram.

So why is she there?

Brazilian Big Brother has proven to be dangerous for celebrities and influencers, who previously damaged their careers by joining the show and getting cancelled, so why risk it?

Jade says she wants to get out of her own bubble. Social voyeurism? Maybe, but all we know is that she is delivering memes! 😻😻😻

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