Love it or hate it, the reality show Big Brother is a big player, if not the main player, in the Brazilian entertainment industry. In 2023, the TV channel Globo will have more sponsors than ever before, and the TV spot during Big Brother will be the most expensive in history!

Even if you don’t like reality shows, it is practically impossible to escape Big Brother. It’s omnipresent. It is everywhere, especially if you spend time online and are an engaged member of the Brazilian online community. Some people even joke saying they just watch BBB through Instagram or TikTok 😆Totally doable, tbh.

The reality show is an infinite source of memes, reels, and content in general. Brazilian influencers get together and organize lives to comment on the show, people online share videos and spark conversations about controversial topics on Twitter, intellectuals brag about the symbology and anthropological value of the reality…

The truth is, we can run, but we can’t hide. BBB is here.

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